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What is Internet Marketing? Define Internet Marketing

What is Internet Marketing? In broad terms Internet Marketing refers to promotion of commerce or business through the Internet medium. It is the way in which products or services are promoted and sold over the Internet. onlyfreedommatters Internet marketing, also called web marketing, online-marketing and even “i” or “e” -Marketing uses the Internet to deliver all types of media to a global and even local market. The relatively low cost to disseminate information to a global audience makes it very unique compared to marketing of the past.

The interactive nature of the Internet has forced the evolution of its marketing strategies to include specialist skills to deal with the instant response and eliciting responses now present with this unique medium. A device must be included in your Internet marketing system to accommodate this instant response.

The term is also inclusive of the post-sale relationship between a business and its customers because it encompasses digital customer data management and electronic customer relations. It is widely used in the business world today and referred to as ECRM – Electronic Customer Relationship Management. This makes the scope larger as it refers to the on-going relationship supported by the Internet, e-mail, and wireless media.

Internet marketing ties together the technical and creative aspects of the Internet including design, branding, promotion and advertising, as well as sales. Here are three main objectives to help define Internet Marketing:

(1) Deliver a company’s message or presence in a marketplace. Branding its culture, mission and value as well as educating or detailing its products or service via the computer screen.

(2) Collect data research not limited by demographics, individual preferences or past requirements of both existing customers and (different groups, classes, stereotypes, etc.) as potential new customers.

(3) The actual selling, collection of fees, tracking of distribution and follow up of goods, services, or advertising space over the Internet.

The way in which one reaches out via the Internet to its prospective client is through different strategies. The more popular Marketing Strategies utilized by Internet Marketers are Social, Content and Paid marketing approaches. Each has their own attributes as well as limitations or short-comings.

There are several Business Model terms associated with Internet Marketing.

E-COMMERCE (electronic-commerce) refers to business over the Internet. Web sites such as Amazon.com and eBay are all e-commerce sites. The two major forms of e-commerce are Business-to-Consumer (B2C) and Business-to-Business (B2B). So, while the neighborhood baker doesn’t sell his cupcakes on the Internet, he utilizes the benefits of the Internet to search and find the supplier with the best price for flour.

LEAD-BASED WEBSITES are organizations or groups of websites that create value by capturing prospective clients or sales leads from the Internet to be utilized by or sold to a third party.

AFFILIATE MARKETING is a process in which a product or service is promoted by many people or entities that receive a percentage of the profits when the product is purchased. The Affiliate did not develop or produce it themselves. The owner or producer of the product has authority over whom and how their product is sold and customarily provides the “affiliate” with marketing materials; i.e. Website links, capture pages, and banner ads that have encoded tracking – the device used to ensure the affiliate gets credit for the sale.

LOCAL INTERNET MARKETING is the process used by a company with a “local customer base” that traditionally sells by warm market referrals, signage, location visibility, and utilizing the Internet to find and cultivate relationships with potential customers to later interact with offline.

BLACK HAT MARKETING is a form of Internet marketing or search engine optimization (SEO) commonly referring to the practice of using unethical techniques or employing deceptive, abusive, or less than truthful methods to make your search rankings go up to drive more traffic to your website.

The birth and growth of Internet marketing has also made a mark on the “personal worlds” of many individuals. With Internet Marketing offering individuals infinite ways to promote and market themselves, products, services and opportunities, the world of home-based-business has exploded.

Initially for the person that desires to capitalize on this medium for their own person commerce, Internet Marketing can be confusing or even overwhelming for most. Each method seems to have its own language to decipher and obstacle to overcome. A system or platform to manage all of these strategies can be very useful if it includes support training. It’s best to only choose 1 or 2 initial strategies to focus on at one time. The best strategy for one person may not be the best strategy for you. Most important is that you discover the strategy that you like most and are comfortable performing. If you enjoy the process you will be certain to be better at it. And the better you are at it, the more likely you’ll become consistent with its implementation. You will find that the strategy you choose is much less important than your ability to do it consistently in order to achieve results.

I agree it can seem overwhelming at times, but actually the process can be quite simple if you focus on just one strategy at a time. There are unlimited training courses, Internet tools, websites and programs to help you be more effective and efficient in each category or strategy you choose. Having someone to help guide you through the process, pointing out which tools and programs offer the most help, not only will save your sanity, but also can save you hundreds of hours and thousands of dollars in the process.

 

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Benefits of Hiring an Digital Marketing Agency for Promoting Your Business Online

Online business has hit an all-time high globally, as major and minor companies are creating their own websites and trying to cater to the Internet public. Marketing online is vastly different from offline marketing as the rules and regulations of attracting consumers differ hugely. This is where a digital marketing agency comes in and ensures that online marketing, from creation of websites to ensuring that they excel in search engine rankings, is available to clients as a whole package. onlyfreedommatters Without the help of a digital marketing agency, it is not possible for companies to enter the online market and emerge successful.

The primary benefit of hiring a digital marketing agency is that these agencies are experienced and understand the online world of marketing. Since there are major differences between the online world and the offline world of marketing, gathering professional help for the better performance of a website is highly recommended. Digital marketing agencies have experts on their board who understand what a particular client website contains and how it can be marketed digitally. From keyword heavy content to social media marketing, all options are available and it is up to these agencies to implement these options as per their understanding.

Search engine optimization is the biggest benefit of hiring a digital marketing agency. Marketing online serves no purpose unless people regularly visit a company’s website and go through its features and products. Competition in the online market today is mostly about securing high rankings in search engines. Securing high rankings in search engines automatically translates to popularity of the website as well as increase in consumer awareness. A digital marketing agency is well aware of all this and hence can be trusted with the responsibility to increase a website’s search engine rankings. They know how to go about it and whether they should take a content related approach or publicize the site via social media, is up to them.

A digital marketing agency also understand that in today’s age of flashy and tech-heavy websites, a company can never achieve the desired search engine rankings unless is website is up to the mark. A digital marketing agency also often acts as a web designing organization and designs the websites for its clients. It knows that depending on the content, how a website is to be designed so that what people are looking for in the site can be easily found. From the home page to the page dealing with the features of the company’s products to the page about the history of the company, all are available on the website. It is up to the digital marketing agency to put together these pieces in a manner that will be appealing to regular and new visitors of the website.

Since constant presence on the social media is highly necessary for a company to be successful in online marketing today, an internet marketing company ensures that they are able to provide full social media marketing strategies. It is important not only to have Facebook or Twitter pages for companies but also ensure that those are active. Sharing regular links to the company’s website and its new products, features and news are a must for every digital marketing agency. They also encourage active interaction between people and the company via social media pages. This helps the company understand their consumers and what the consumers look forward to from the company. Automatically, this gives the company a great chance to improve its search engine rankings.

For companies which are beginning their innings new in the online marketing world, it is highly beneficial to hire a digital marketing agency with proper experience. In that case, it is the company which will have all the experience and will be able to guide the client on how to improve search engine rankings. Clients can give the content and the layout of the website, but it is up to the digital marketing agency to make a site that will ensure that proper consumers are drawn to the site. Digital marketing agencies come across all sorts of clients and they know how the success of a website is achieved. So being dependent on them is actually beneficial for a company, especially the ones who have just begun.

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Lessons on Feng-Shui, Astrology and Death

Last night as I was reading the Xin Min Daily Chinese newspapers in Singapore, it reported that May Phua had decided to revert back to her previous Chinese name, citing reason as fearing for her own life. This is because she was one of the many Singapore Media Corps TV station artistes who had her Chinese name advised to be changed by 1 particular Feng shui Master in Singapore. Unfortunately while their acting career seems to bazinga have all been resurrected somewhat by their name changed to the one advised by this master, 2 of them had suffer other mishaps after the name change.

The first one, Christopher Lee , got involved was charged with drink driving and leaving the scene of accident. The result was that he went to jail for that. He reverted back to his original name after being released from jail. In fact, there were 2 other Feng shui masters that appeared on Chinese newspapers thereafter, criticizing the name change. In my humble opinion, I see this 2 Feng shui masters as hitting below the belt. It is a fact that Christopher’s popularity improved after his name change by this master. But to blame drunken driving on a name change is too lame and too irresponsible. An individual need to be accountable for his own action no matter what effects of Feng-shui name change he was under influence of.

The second one, Jimmy Nah, better known as MC King, mysteriously died of heart failure in his sleep. After his demise, I checked on his birth date and realized he had a special Bazi chart. I analyzed his Chinese name thereafter and found that the configuration is indeed unorthodox. Without the information on the hour pillar I dare not conclude that the Feng-shui Master caused Jimmy Nah his life. But I will still advocate any name change and Feng-shui done to be implemented after only fully considering the Birth Chart of the client. That is the reason why I do not agree with Feng-shui Masters who do Feng shui audits without analyzing the birth charts.

Feng-shui customers that baulk at the cost of audit, should re-think again. Efforts like reading the birth chart is transparent to the customer but yet can make a difference of Life and Death. So you should not begrudge Feng-shui masters who take the effort to read your birth charts because they are responsible and see the link between destiny and Feng-shui. But do ask your Feng-shui Master if they read your birth chart and plan their Feng-shui to sync in with your birth chart so that you will get your money’s worth.

Since the demise of MC King, most of the rest of the artistes (including May and Edmund Chen) who had their name change done by this Feng-shui Master reverted back to their original names. Now while I am not defending this Feng-shui master, I would say there is no need for them to blindly revert back to their original Chinese names especially most of them have seen in improvement in their popularity as artistes after the name change. One of them, Zheng Ge Ping , in fact, enjoyed huge successes after his name change. This is because each person’s destiny as espoused by their birth chart is different. Hence any name change will still have differing effects on each individual.

The morale behind the story is that find a responsible master and do not begrudge what is due to him. Feng-shui can do a lot, but do not use it as an excuse for atrocities or misdeeds that individuals commit.

I am a Feng-shui Practitioner in private practice and I specialize in Ba Zi, ZWDS, Flying Star Feng-shui, I-Ching and other Chinese Metaphysics tools. My blog site is at

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Cyber Crime – Can Locard’s Exchange Principle Be Applied to Cyber Crime?

Cyber Crime is replacing drug trafficking. Recent government findings indicate that cyber crime has pushed aside the illicit drug trade as one of the top sources for hundreds of millions of dollars in ill-gotten gains the world over. In its infancy, the Internet seemed like something that could develop into a useable tool for scientific research. If we had only known back then what potential it held, perhaps more thought would have gone into its protection.

Today the newswires are filled with reports of massive thefts of personal information as well as depleted bank accounts-all due to the criminal element that, for a small investment in a computer and an Internet connection, is changing the landscape of criminal investigation. One highly regarded research survey stated that 8.1 million Americans were victims of identity theft in 2010. Losses were in the hundreds of millions.

The Locard Exchange Principle (LEP)

Dr. Edmond Locard (1877-1966), known to many as the French “Sherlock Holmes,” was a pioneer in forensic evidence investigation. Locard formulated the basic principle of forensic science, “Every contact leaves a trace,” Of course Locard’s theory dealt with the physical contact made by the perpetrator to items in the crime scene. But today’s crime scene may not involve a physical structure-more than likely the crime scene is located out there in cyberspace.

So the question evolves, “Does Locard’s Exchange Principle apply to an electromagnet passing over a spinning disk?” Some digital detectives believe that it does. For example, a hacker gains access to a computer system that may or may not be secure. Is any computer completely secure? Granted, security software is effective against many such invasions, but a secure system will only take the hacker a little longer to get into it. Now, the question is, does the exchange principle apply?

Cyber crimes leave no physical evidence

On the surface, the infiltrator would leave no physical trace of his having been there. But other electronic trace evidence may be present. If the computer’s file access logs were accessible, it’s possible that a record will be available showing that the file was, in fact, accessed, and even that a network transmission followed. Also a possibility is that a side-channel analysis of any activity on the hard drive will uncover network operations. As a last resort, the examiner may check the access logs of the Internet Service Provider (ISP) to uncover surreptitious entry. This step will not necessarily divulge what specific data was removed, but it will indicate that data was, in fact, lifted from the line.

Article Source: http://EzineArticles.com/7090674